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We're dotty about our logo

We're dotty about our logo

21/02/2018

The £2.7m redevelopment of the Market Hall wasn't just about the building, but announcing to the world that we have something special here in Scarborough.

A redeveloped market and new look logo, signage and publicity

You may have noticed new signage, publicity and a logo to compliment the redevelopment of the Market building. One thing people keep asking is why there's a dot (or a full stop) after the lettering... well here's the answer:

The logo was inspired by the large flower-shaped windows that sit at both ends of the building and by the existing lettering on the exterior of the building. The lettering has a full stop which is somewhat unusual on building signage, so it was decided this should be continued into the logo - after all, we're all about celebrating how unique the Market Hall is.

You'll also see new signage on the exterior and interior of the building that's inspired by the heritage of the Market Hall using typefaces that date back to Victorian times and given a contemporary twist. A strong history but reimagined for the 21st Century - just like the Market itself!

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